Description

We are seeking a passionate and experienced Brand Marketing Manager to join our growing marketing team. In this role, you’ll play a key part in driving brand growth and awareness for our portfolio of innovative and high-performing professional hair care brands. If you thrive in a collaborative environment, enjoy bringing creative marketing strategies to life, and have a deep understanding of the beauty industry, we’d love to hear from you!

Company Culture and Environment

Our company fosters a collaborative and innovative culture where creative marketing strategies are encouraged. We celebrate unique perspectives and provide equal opportunities for all qualified applicants, creating an inclusive and diverse workplace.

Career Growth and Development Opportunities

We offer various professional development resources aimed at helping you take your career to the next level while being part of an exciting and fast-growing team.

Detailed Benefits and Perks

• Paid Time Off (PTO)
• Medical, Dental, and Vision Insurance
• Flexible Spending Account (FSA) / Health Savings Account (HSA)
• Life & Accident Insurance
• Employee Assistance Program (EAP)
• 401(k) Employer Match Program
• Professional Development Resources

Compensation and Benefits

We provide a competitive salary along with a comprehensive benefits package that emphasizes work-life balance and professional growth.

Why you should apply for this position today

This is an exciting opportunity to significantly impact the brand awareness of our professional hair care products. By joining our team, you will be part of a dynamic environment that values creativity, collaboration, and innovation.

Skills

• Proven experience in product and brand marketing, preferably in the beauty, personal care, or CPG industries.
• Ability to manage multiple initiatives in a fast-paced environment.
• Strong team player with excellent verbal and written communication skills.
• Ability to leverage data and industry insights to inform decision-making.
• Strong execution and follow-through to ensure accuracy and consistency.
• Self-starter who takes ownership of projects and thrives in a dynamic environment.

Responsibilities

• Support the execution of new product launches by developing marketing materials and campaigns.
• Maintain brand consistency across all channels, including digital and print.
• Lead the development and execution of 360-degree marketing campaigns in collaboration with internal teams.
• Conduct post-launch analyses and recommend SKU rationalization strategies.
• Conduct competitive research and analyze customer insights to inform strategies.
• Track and analyze marketing performance metrics to optimize brand strategies.

Qualifications

• Strong background in brand marketing.
• Proven experience managing product specifications and marketing strategies.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively across teams and functions.
• Strong analytical skills to assess performance metrics.

Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

Education Requirements Credential Category

• Bachelor’s Degree

Experience Requirements

• 5+ years of experience in product and brand marketing.
• Experience in the beauty, personal care, or CPG sectors preferred.

Why work in Wayne, NJ

Wayne, NJ, offers a suburban lifestyle with close proximity to major metropolitan areas, providing a blend of community living and easy access to city amenities. The area boasts a variety of recreational opportunities, dining options, and a welcoming atmosphere, making it an ideal place to both live and work.