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Are you a skilled Database Marketing Manager looking for a dynamic role where you can make a real impact? We're searching for an experienced professional to join our team and oversee our databases, supporting our demand generation and event attendee recruitment efforts. About Us: We provide B2B media solutions focused on editorial and event media, bringing valuable business information and thought leadership to top professionals. Our curated membership community includes over 1 million business leaders in Finance, IT, Marketing, CX, AI, and HR. Clients use our engagement events, marketing services, and content solutions to elevate their brand and highlight product innovations to our members. Key Responsibilities: Database Management: Ensure our existing prospecting and attendance databases align with our lead generation strategy. Vendor Collaboration: Work closely with data provider partners to optimize lead generation and attendance. Campaign Maintenance: Oversee database marketing campaigns for our diverse event products and programs. CRM Management: Manage our Salesforce CRM and Pardot email marketing platforms. Reporting: Deliver accurate and timely performance measurement reports to the management team. Qualifications: Education: Bachelor’s degree in Marketing or a related field is preferred. Experience: 3+ years in Marketing, with a strong focus on digital media for marketing and sales objectives. Technical Skills: Expert knowledge of Pardot and Salesforce platforms. Data Platforms: Experience with data platforms such as ZoomInfo, SalesIntel, and Cognism. Analytical Skills: Understanding of advanced data segmentation analysis and modeling. Strategy: Understanding of database marketing strategy, standards, and benchmarks. Collaboration: Excellent communication skills for effective collaboration with team members, vendors, and clients. Preferred Skills: Project Management: Strong organizational skills with the ability to manage multiple projects and meet tight deadlines. Strategic Thinking: Ability to think strategically and work collaboratively across the company. Problem-Solving: Strong problem-solving skills and ability to thrive under pressure. What We Offer: Remote Work: Enjoy the flexibility of working from anywhere in the US. Collaborative Environment: Join a supportive team that values innovation and creativity. Professional Growth: Opportunities for learning and development in a fast-paced industry. If you're passionate about marketing and data management and want to be part of a team that drives meaningful results, we’d love to hear from you!
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