Description

Are you a dynamic and results-driven marketing professional with a passion for demand generation? We’re looking for an experienced Demand Generation Manager to join our growing team. This is a full-time, remote opportunity that allows you to collaborate with a talented team to help drive growth, sales enablement, brand awareness, and pipeline development.

In this role, you’ll be instrumental in executing and optimizing marketing strategies that generate high-quality leads and strengthen our overall marketing efforts. You will leverage your expertise in digital marketing, marketing automation, lead generation, and nurturing to drive impactful results.

Company Culture and Environment

Our company fosters a collaborative and innovative culture where teamwork and creativity thrive. We value results-driven individuals who are passionate about their work and committed to making an impact.

Career Growth and Development Opportunities

This role offers significant opportunities for professional development and career advancement within a rapidly growing organization, allowing you to refine your skills and take on new challenges.

Detailed Benefits and Perks

• Remote working flexibility
• Opportunities for continuous learning and growth
• Collaborative work environment
• Supportive leadership and a focus on employee well-being

Compensation and Benefits

• Competitive salary based on experience
• Comprehensive health benefits
• Retirement savings plan options
• Paid time off and holiday leave

Why you should apply for this position today

By joining our team, you will have the opportunity to make a meaningful impact on our marketing initiatives. This is a chance to work with talented professionals and implement strategies that drive growth and success for the company.

Skills

• Hands-on experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar email SaaS platforms
• Proven success managing targeted email campaigns and nurture programs
• Strong understanding of account-based marketing best practices
• Experience with database management and segmentation strategies
• Proficiency in Word, Excel, PowerPoint, and SQL
• Knowledge of HTML, JavaScript, and CSS is preferred
• Familiarity with front-end development tools such as AJAX and Flash Script is a bonus
• Experience integrating CRMs like Salesforce or Microsoft Dynamics
• Excellent communication skills, both written and oral

Responsibilities

• Partner with marketing and sales teams to drive measurable year-over-year growth in qualified leads and pipeline
• Collaborate with sales operations and customer teams to analyze campaign responses and refine strategies
• Develop and manage self-service reporting tools for performance analysis
• Optimize lead/account workflows and create new processes
• Build and execute marketing campaigns, including emails, landing pages, and webinars
• Automate nurturing campaigns to engage potential buyers
• Maintain and enhance lead and account scoring
• Conduct A/B testing for continuous improvement
• Ensure alignment between Marketing Operations and BDR teams
• Define and refine target personas and segmentation strategies
• Develop processes for maintaining a healthy marketing database
• Monitor performance metrics and implement best practices
• Set up quality assurance processes for marketing programs
• Integrate and maintain marketing tools for improved workflows
• Identify and create processes for day-to-day marketing efficiency
• Manage multiple projects concurrently with cross-functional stakeholders
• Identify opportunities for automation to drive marketing effectiveness

Qualifications

• BA/BS degree or equivalent practical experience
• 6+ years of experience in a marketing strategy or demand generation role

Education Requirements

• BA/BS degree in Marketing, Business, or a related field

Education Requirements Credential Category

• Bachelor’s degree

Experience Requirements

• Minimum of 6 years of relevant experience in demand generation or marketing strategy

Why work in Mountain View, CA

Mountain View is a vibrant hub for technology and innovation, home to numerous tech companies and startups. The city offers a great quality of life with a strong sense of community, excellent dining options, and beautiful parks. Working here means being part of a dynamic environment that encourages creativity and collaboration.