Description

We are seeking an experienced and motivated Demand Generation Manager to join our team remotely in the U.S. In this role, you will drive demand generation and growth strategies, enhance sales enablement, increase brand awareness, and develop a strong pipeline through your expertise in digital marketing and marketing automation.

Company Culture and Environment

Our team promotes collaboration and growth, valuing contributions from all members to achieve common goals. We emphasize creativity, innovation, and the importance of nurturing leads and relationships.

Career Growth and Development Opportunities

This position offers opportunities for professional development and career advancement as you will engage with various departments and implement key marketing strategies that can shape your career trajectory.

Detailed Benefits and Perks

While specific benefits are not detailed in the job description, we encourage an environment that supports work-life balance and personal development, along with the potential for flexible working arrangements.

Compensation and Benefits

• Competitive salary based on experience
• Comprehensive health benefits
• Opportunities for remote work

Why you should apply for this position today

Join us in a role that allows you to make a significant impact on our marketing efforts and contribute to the growth of the company. Be part of a dynamic team that is committed to leveraging innovative strategies for success.

Skills

• Proficiency in marketing automation tools such as Marketo, Eloqua, or Pardot
• Experience in managing targeted email campaigns and nurture programs
• Knowledge of account-based marketing strategies
• Database management and segmentation skills
• Familiarity with CRM integrations and front-end development languages
• Strong written and verbal communication
• Analytical skills for campaign performance insights
• Proficiency in Microsoft Office Suite and SQL

Responsibilities

• Collaborate with marketing and sales teams to create and optimize campaigns
• Analyze campaign engagement and develop strategies for improvement
• Develop reporting systems for evaluating campaign performance
• Optimize lead workflows and enhance lead conversion processes
• Build and implement marketing campaigns, including lead scoring and nurturing
• Automate personalized nurture campaigns for targeted personas
• Refine lead scoring to understand buying cycles
• Oversee marketing operations and lead lifecycle management
• Manage multiple projects across departments
• Design and implement new processes for marketing efficiency

Qualifications

• At least 6 years of experience in a marketing strategist role with a focus on demand generation
• Proven experience in leading marketing initiatives and automation strategies
• Strong communication and analytical skills

Education Requirements

• Bachelor’s degree or equivalent work experience

Education Requirements Credential Category

• Bachelor’s degree in Marketing, Business, or a related field

Experience Requirements

• Minimum of 6 years of relevant experience in demand generation and marketing automation strategies

Why work in Mountain View, CA

Mountain View, CA, is known for its vibrant tech culture and innovation. Living here provides access to a thriving community of professionals and endless opportunities for networking and career advancement in the heart of Silicon Valley.