Description

The Digital Marketing Lead will play an essential role in enhancing brand visibility and managing partnerships within the health and wellness industry. This position is ideal for an individual with a passion for fitness and proven expertise in digital marketing. You will lead the development of engaging digital campaigns, build relationships with brand ambassadors and trainers, and integrate strategies across various digital platforms to drive results.

Company Culture and Environment

We prioritize building strong relationships, both internally and externally. Our team is dedicated to promoting health and wellness through collaboration and innovation, ensuring that all voices are heard and valued.

Career Growth and Development Opportunities

In this role, you will have opportunities to expand your skill set through hands-on experience in managing comprehensive digital campaigns and collaborating with various teams, setting a strong foundation for future leadership positions within the company.

Detailed Benefits and Perks

While specific benefits are not detailed in the job description, our company is committed to supporting our employees’ professional and personal lives, implying a focus on work-life balance and well-being.

Compensation and Benefits

• Competitive salary based on experience
• Health and wellness programs
• Opportunities for professional development and training

Why you should apply for this position today

This role offers the chance to make a real impact in the health and wellness sector, allowing you to work with passionate individuals and develop innovative marketing strategies that resonate with target audiences. If you are enthusiastic about fitness and health, this is an ideal opportunity to share your passion.

Skills

• 2-5 years of experience in marketing, particularly within supplements, fitness, health, wellness, or athleisure brands
• Strong communication, negotiation, and project management skills
• Expertise in SEO, SEM, email marketing, and paid social media strategies
• In-depth understanding of social media trends and best practices
• Creative mindset with a passion for innovative marketing campaigns
• Analytical skills with a focus on data-driven decision making
• Proven ability to build and nurture relationships with stakeholders

Responsibilities

• Identify, recruit, and manage relationships with brand ambassadors and influencers
• Lead the creation and execution of marketing campaigns from strategy to content production
• Collaborate with ambassadors to produce engaging and authentic content
• Integrate ambassador-led campaigns with our broader digital marketing strategy
• Manage and grow our social media platforms, fostering community engagement
• Analyze and report on campaign performance to optimize future efforts
• Work closely with marketing, social media, and sales teams to align initiatives
• Stay updated on industry trends and emerging marketing strategies
• Ensure compliance with legal and regulatory standards in influencer partnerships

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven track record of managing campaigns and achieving measurable results
• Genuine love for fitness, health, and wellness

Education Requirements

• Bachelor’s degree in a relevant field is required

Education Requirements Credential Category

• Undergraduate Degree

Experience Requirements

• 2-5 years of relevant marketing experience, specifically in the health and wellness sector

Why work in Charlotte, NC

Charlotte is a vibrant city that offers a unique blend of urban conveniences and outdoor activities. With a growing economy and a focus on health and wellness, it is an ideal place for professionals in this field. The city is known for its friendly community, rich culture, and abundant recreational opportunities, making it a great place to live and work.