Description

Coldwell Banker is a vibrant establishment looking for bright minds to join our team. We are seeking a data-driven Digital Marketing Manager with proven experience in DTC, E-commerce, content creation, and campaign management. In this role, you will own the digital customer journey from awareness to conversion and lead the development and execution of consumer marketing strategies and campaigns to build consumer loyalty while driving engagement and conversion across all digital channels - both owned and third-party.

Company Culture and Environment

At Coldwell Banker, we foster a collaborative and innovative environment where bright minds can thrive. We value self-starters who are highly motivated and organized, and who work well with others to achieve common goals.

Career Growth and Development Opportunities

This role provides opportunities to lead key digital marketing initiatives, allowing for professional growth within the company while being at the forefront of digital marketing strategy and execution.

Detailed Benefits and Perks

• Supportive work environment promoting creativity and innovation
• Opportunities to work with cross-functional partners
• Engagement with dynamic marketing strategies

Compensation and Benefits

• Competitive salary based on experience
• Comprehensive health benefits
• Flexible working arrangements

Why you should apply for this position today

Joining Coldwell Banker means stepping into a dynamic role where you can make a significant impact on consumer engagement and brand loyalty in the digital space. If you are passionate about digital marketing and want to be part of a forward-thinking team, this is the opportunity for you.

Skills

• Proficient in digital marketing strategies including DTC, E-commerce, and content creation
• Strong experience with analytics tools such as Google Analytics
• Excellent copywriting and communication skills
• Ability to lead and collaborate with cross-functional teams
• Knowledge of email marketing, SEO, and paid media strategies

Responsibilities

• Develop promotional strategies and campaigns to increase basket size and purchase frequency
• Execute strategic omni-channel digital marketing plans in support of overall business objectives
• Ensure regulatory compliance of all digital assets and deliverables
• Create and manage social media plans across all platforms
• Drive traffic and conversion on DTC and E-commerce platforms
• Coordinate and manage all digital content needs across digital channels
• Define, measure, and optimize email and messaging retargeting campaigns
• Collect and synthesize metrics using analytics tools to track KPIs
• Audit and improve third-party listing strategies for key platforms
• Build reporting trackers/dashboards to measure and evaluate campaign performance

Qualifications

• Must be 21+
• 4+ years of progressive experience in digital marketing and strategy
• Solid knowledge of web analytic tools
• Experience in email marketing, newsletters, and social media
• Ability to prioritize high-impact activities and manage complex projects
• Familiarity with paid media strategy and planning

Education Requirements

• Bachelor’s degree in Marketing, Business, or related field

Education Requirements Credential Category

• Bachelor’s degree preferred

Experience Requirements

• Minimum of 4 years in digital marketing, with focus on web, e-comm, CRM, and social media, preferably within the cannabis or CPG space.

Why work in Los Angeles, CA

Los Angeles offers a vibrant lifestyle with a blend of culture, entertainment, and opportunity. As one of the largest cities in the U.S., you will find a diverse range of activities, a thriving job market, and a rich community atmosphere that supports both personal and career growth.