Description

We are seeking a highly skilled Technical Operations Manager to join our Digital Marketing Operations team, which plays a critical role in our digital transformation. This position focuses on delivering a superior digital experience to our customers in the US by managing Salesforce Marketing Cloud (SFMC) marketing automation platform campaigns. You will oversee the implementation of SFMC strategy, optimize campaign performance, and support brands in maximizing the platform’s capabilities.

Company Culture and Environment

Our team thrives on collaboration and innovation, working closely to deliver effective marketing solutions. We encourage a culture of continuous learning and adaptability, where team members can experiment with new ideas and technologies to enhance customer engagement.

Career Growth and Development Opportunities

Joining our Digital Marketing Operations team presents a unique opportunity to advance your career in marketing automation while working with cutting-edge tools and technologies. You will have the chance to develop your skills and expand your knowledge in a supportive environment, fostering both personal and professional growth.

Detailed Benefits and Perks

• Competitive salary
• Opportunities for professional development and continuous learning
• Collaborative work environment
• Potential for flexible working arrangements

Compensation and Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• Retirement savings plan options
• Paid time off and holiday leave

Why you should apply for this position today

If you are a marketing automation expert passionate about using data and technology to drive business growth, this is an exciting opportunity to make a significant impact. You will set up and upgrade processes for marketing automation, directly contributing to our success.

Skills

• Proficiency in Salesforce Marketing Cloud (SFMC)
• Experience with email campaigns and project management
• Strong analytical skills and data-driven mindset
• Knowledge of A/B testing and campaign optimization techniques
• Excellent communication and interpersonal skills
• Ability to manage multiple projects simultaneously

Responsibilities

• Design and implement effective marketing automation campaigns
• Oversee management and optimization of SFMC platform capabilities
• Assist in designing customer journeys and emails
• Define and maintain email standards, ensuring data integrity
• Document campaign processes and identify efficiency improvements
• Track KPIs and recommend enhancements based on insights
• Collaborate with cross-functional teams as a technical advisor

Qualifications

• Bachelor’s Degree and Four Years’ Experience OR
• Master’s Degree and Three Years’ Experience
• Proven track record of designing and executing campaigns in SFMC
• Strong project management skills with the ability to work independently

Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Marketing Cloud Email Specialist certification (not required but preferred)

Education Requirements Credential Category

• Bachelor’s or Master’s degree in relevant fields

Experience Requirements

• 3-4 years of experience in marketing automation and SFMC platform
• Direct experience in managing marketing campaigns in regulated industries is a plus

Why work in San Mateo, CA

San Mateo is known for its vibrant tech scene and diverse community. The city offers a perfect blend of urban and suburban life, with excellent dining options, beautiful parks, and a mild climate. Working in San Mateo means being part of a dynamic workforce in a region that fosters innovation and creativity.