Description

Established in 1998 and located in midtown Manhattan, Bloomsbury USA is a general interest publisher of adult and children’s books known for its high-quality fiction, non-fiction, and extensive academic publishing. This unique role is an opportunity to lead the promotion and expansion of ABC-CLIO/Greenwood reference books into the US schools, public, and academic library markets. The Marketing Manager will be a creative self-starter excited about building brand recognition within the school and public library communities.

Company Culture and Environment

At Bloomsbury USA, we foster a collaborative and inclusive work environment. We value creativity, open communication, and a supportive culture where employees are encouraged to share ideas and contribute to the company’s success.

Career Growth and Development Opportunities

This newly created position provides the opportunity to shape marketing strategies and directly influence brand growth within the educational sector, offering potential for professional development and career advancement within the company.

Detailed Benefits and Perks

• Hybrid work schedule allowing for flexibility in work location
• Commitment to diversity, equity, and inclusion as part of our company values

Compensation and Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and paid time off policy
• Opportunities for professional development and continuous learning

Why you should apply for this position today

This is a remarkable opportunity to take on a pivotal role in promoting educational materials that support libraries and schools. Join a passionate team dedicated to enhancing learning through high-quality publications and making a significant impact in the educational landscape.

Skills

• 5+ years of experience in marketing, preferably in reference and/or K-12 education publishing
• Understanding of high school curricula and library channels in the US market
• Knowledge of library data feeds, SEO, and metadata best practices
• Experience managing budgets
• Excellent communication, organizational, and interpersonal skills
• Proficiency in CRM, ESP software, and CMS
• Direct experience with digital marketing, conference planning, promotions, and advertising

Responsibilities

• Lead marketing plans for ABC-CLIO/Greenwood books in US school and public libraries
• Develop a holistic marketing strategy including sales support, outreach, and digital marketing
• Create and develop marketing materials to position products effectively in the marketplace
• Understand librarians’ needs to create targeted marketing campaigns
• Consult with global departments to ensure effective communication and strategy alignment
• Promote Libraries Unlimited textbooks to libraries as appropriate
• Manage integration of ABC-CLIO data and rebranding efforts

Qualifications

• Proven record of implementing effective marketing campaigns and strategies
• Confident and creative individual with a collaborative spirit
• Self-starter with strong ability to work independently and meet deadlines

Education Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred

Education Requirements Credential Category

• Bachelor’s degree required

Experience Requirements

• Minimum of 5 years in marketing, with a focus on educational publishing and libraries
• Experience in budget management and implementing best practices for marketing campaigns

Why work in New York, NY

New York City offers a vibrant culture, rich history, and a dynamic workforce, making it an exciting place to live and work. With endless opportunities for professional development and a diverse array of activities to enjoy in one of the world’s most iconic cities, working in New York provides a stimulating environment for both personal and career growth.