Outbound Marketing Specialist needs 3+ years of B2B experience Outbound Marketing Specialist requires:  Onsite , one day a week in the Woburn office, either a Tuesday or Wednesday.  Bachelor’s degree required; advanced degree in Business Administration or Marketing a plus.  3+ years of B2B experience.  Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (LinkedIn preferred).  Experience in data management and analytics a plus.  Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.  Wireless or Telecom industry and business-to-business experience preferred.  Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.  Ability to work with different functional groups and levels of employees to effectively and professionally achieve results. Outbound Marketing Specialist duties:  Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.  Identify customer personas and ideal customer profile for targeted campaigns.  Use external tools to source leads and contacts, based on the established customer profile.  Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.  Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.  Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, infographic, sales enablement, and webpage content.  Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.  Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline

Employment Type: Full-Time

Salary: $39.00 Per Hour