Description

Advantage Intelligence is seeking a passionate, enthusiastic, and inspired marketing professional for the Vice President (VP) of Marketing role. This position will be responsible for leading the marketing vision in support of the company’s strategic mission and objectives while directing the marketing team. The VP of Marketing will develop and implement a cohesive marketing plan to increase brand awareness and set current and long-term goals for internal teams. This role encompasses all demand generation including social, paid, and earned media, content marketing, and events, as well as internal marketing and communications.

The ideal candidate has a solid marketing background and experience managing various promotional projects from start to finish, including paid advertising campaigns and digital marketing techniques. Reporting directly to the EVP/Chief Commercial Officer, the VP of Marketing will ensure that the marketing team’s activities contribute to the company’s long-term success. A creative approach and a proven track record in digital marketing within the Consumer Products Industry (or related technology industry) are essential. This is a fully remote position.

Company Culture and Environment

Advantage Intelligence fosters a collaborative and innovative work environment where team members are encouraged to think creatively and take ownership of their projects. The culture values problem-solving and teamwork, promoting a player-coach mentality among leaders.

Career Growth and Development Opportunities

The VP of Marketing will have opportunities for professional development, including training, mentorship, and career progression within the organization. The role emphasizes management best practices for department leaders and aspiring leaders, supporting continuous growth.

Detailed Benefits and Perks

• Competitive salary commensurate with experience
• Annual bonus opportunities
• Company equity participation
• 13 paid holidays
• Medical, dental, and vision coverage
• 401K with company match

Compensation and Benefits

Advantage Intelligence offers a competitive salary based on experience, along with additional benefits such as an annual bonus, equity opportunities, and health coverage.

Why you should apply for this position today

This role offers an excellent opportunity to lead innovative marketing initiatives in a dynamic environment. You will be instrumental in shaping the company’s marketing strategy and contributing to its growth while enjoying the benefits of a supportive and flexible work culture.

Skills

• Strong leadership and project management skills
• Expertise in digital marketing tools and techniques
• Demonstrable experience designing and implementing successful marketing campaigns
• Exceptional written and verbal communication skills
• Strong analytical skills and strategic mindset
• Proficiency in Salesforce, MS Dynamics, HubSpot, and LinkedIn Sales Navigator

Responsibilities

• Develop and manage marketing budgets
• Implementation of marketing plans, including new product introductions
• Build relationships with media and stakeholders through creative PR strategies
• Monitor and improve all marketing campaigns
• Prepare regular reports on marketing metrics for executive leadership
• Conduct market analysis to identify challenges and growth opportunities
• Oversee the operation of the company website and collateral
• Provide training, mentorship, and ongoing support for the marketing team

Qualifications

• Bachelor’s degree in marketing or a related field; Master’s preferred
• 10+ years of experience in a senior marketing role in B2B Marketing
• 3+ years in a SaaS environment
• Proven track record of success in the CPG industry or related technology industry
• Competitive drive to exceed marketing goals and support sales objectives

Education Requirements

• Bachelor’s degree in marketing or a related field

Education Requirements Credential Category

• Bachelor’s degree (Master’s preferred)

Experience Requirements

• 10+ years in a senior marketing role, specifically in B2B settings
• Proven success in leading marketing initiatives and campaigns
• Experience in the Consumer Products Industry or related technology industry

Why work in Irvine, CA

Irvine is known for its beautiful scenery, diverse culture, and thriving business environment. It offers a high quality of life with abundant recreational opportunities, excellent schools, and a strong community feel. Being located in California allows access to a vibrant tech ecosystem, fostering both personal and professional growth.