Description

We are seeking an experienced and dynamic Vice President of Growth Marketing to lead a talented team of marketers and drive growth and revenue. The ideal candidate will have a strong background in managing large media budgets across both digital and traditional media channels. You will be responsible for creating and executing a comprehensive growth marketing strategy to attract new customers while optimizing our marketing efforts.

This leadership role reports to a C-Level executive and collaborates closely with cross-functional teams including Ecommerce, CRM, Insights, Brand, and Creative. You will play a key role in launching new initiatives and helping the company achieve its goals.

Company Culture and Environment

Our company fosters a collaborative and high-performance culture where teamwork and innovation are highly valued. We encourage our team members to contribute ideas and take initiative, ensuring a supportive environment for growth and success.

Career Growth and Development Opportunities

As the Vice President of Growth Marketing, you will have the chance to mentor and develop a high-performing team, contributing to both your professional growth and that of your team members. The role offers opportunities to lead significant initiatives that shape the company’s future.

Detailed Benefits and Perks

• Comprehensive health benefits
• Employer matching (up to 3% of base salary) for 401(k) contributions
• Opportunities for annual bonuses and equity options

Compensation and Benefits

• Base Salary: \(225,000 - \)275,000 per year
• Annual Bonus: 25% of base salary, plus equity options
• Comprehensive health benefits
• Employer matching for 401(k)

Why you should apply for this position today

This role provides a unique opportunity to make a substantial impact on our growth strategy while working in a fast-paced and dynamic environment. If you are passionate about driving results and leading high-performing teams, we encourage you to apply today.

Skills

• 7+ years of experience in DTC subscription models and traditional ecommerce
• 3+ years of experience as Head of Growth in a digitally native business with annual sales over $200M
• Hands-on media buying experience on platforms like Meta and Google
• Experience in offline marketing (e.g., TV, OTT, Audio)
• Proven leadership skills with experience managing high-performing teams of 4+ people
• Strong data-driven approach, with the ability to consolidate and analyze data from multiple sources

Responsibilities

• Lead and execute growth marketing strategies for the Direct-to-Consumer (DTC) business to drive revenue and expand customer reach
• Set and achieve key performance goals related to customer acquisition, lifetime value (LTV), and overall channel growth
• Plan and oversee marketing campaigns across digital and traditional channels
• Track campaign performance, analyze metrics, and provide insights to optimize marketing strategies
• Collaborate with the Growth Analyst to manage channel budgets and financial forecasts
• Work closely with various teams on product launches, promotions, and new marketing initiatives
• Mentor and develop a collaborative, high-performing growth marketing team
• Manage relationships with vendors and partners to explore new growth opportunities

Qualifications

• 7+ years of experience in DTC subscription models and traditional ecommerce
• 3+ years of experience as Head of Growth in a digitally native business with annual sales over $200M
• Proven leadership skills with experience managing high-performing teams of 4+ people
• Experience managing large media budgets of $100M+
• Strong data-driven approach, with the ability to consolidate and analyze data from multiple sources

Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred

Education Requirements Credential Category

• Bachelor’s Degree

Experience Requirements

• 7+ years of experience in DTC subscription models and traditional ecommerce
• 3+ years of hands-on media buying experience on platforms like Meta and Google
• Experience in offline marketing (e.g., TV, OTT, Audio)

Why work in Los Angeles, CA

Los Angeles offers a vibrant and diverse cultural scene, with endless opportunities for networking and professional growth. The city’s dynamic environment fosters innovation and creativity, making it an exciting place to live and work. Enjoy beautiful weather, a rich arts scene, and numerous recreational activities that enhance your lifestyle.