Description

We’re looking for a talented and experienced Vice President of Growth Marketing to lead a dynamic team of growth marketers and drive impactful strategies that will contribute to our company’s revenue goals. This is a unique opportunity to shape the direction of our marketing initiatives, including managing significant media budgets across both digital and traditional paid channels. You’ll design and execute a comprehensive growth marketing strategy, focusing on attracting new customers and maximizing marketing effectiveness.

In this role, you’ll work closely with the C-suite and various departments such as Ecommerce, CRM, Brand, Creative, and Insights, to lead projects and build strong collaborations that support overall company growth.

Company Culture and Environment

Our work environment fosters collaboration and creativity, encouraging team members to build strong cross-departmental relationships. We value adaptability and a dynamic approach to marketing strategies, allowing for innovation and growth.

Career Growth and Development Opportunities

This role offers the chance to mentor and develop a flexible, high-performing growth marketing team, providing ample opportunities for professional development and career advancement within the company.

Detailed Benefits and Perks

• Comprehensive health benefits (medical)
• Employer-matched 401K plan (up to 3% of base salary)
• Opportunities for bonuses and equity

Compensation and Benefits

• Base salary: \(225,000 - \)275,000 per year
• Annual bonus: 25% + equity

Why you should apply for this position today

This position offers a great opportunity for a driven individual looking to make an impact in a fast-paced, growth-focused environment. If you are passionate about leading high-impact marketing strategies and building a strong, collaborative team, we’d love to hear from you!

Skills

• 7+ years of experience in DTC subscription-based models and traditional ecommerce
• 3+ years of experience as a Head of Growth for a digitally native business with annual sales exceeding $200M
• Strong data-driven mindset, with the ability to analyze and consolidate data from multiple sources
• Comfortable working in a dynamic, hybrid work environment
• Proven leadership in managing high-performing growth marketing teams (4+ people)
• Experience managing diverse media budgets of $100M+

Responsibilities

• Lead revenue-generating growth initiatives for our Direct-to-Consumer (DTC) business by planning and executing performance marketing strategies across a wide range of paid media channels
• Set and achieve key departmental goals focused on customer acquisition, lifetime value (LTV), and channel expansion while ensuring marketing efficiency
• Oversee the execution of marketing campaigns across digital channels such as social media, search, affiliate, and display, as well as traditional media channels like TV/OTT, audio, out-of-home (OOH), and direct mail
• Analyze performance metrics and provide actionable insights to optimize marketing strategies and campaign effectiveness
• Work closely with the Growth Analyst to allocate budgets across channels and collaborate with Financial Planning & Analysis (FP&A) and Marketing Insights teams for financial projections
• Partner with teams in Integrated Marketing, Creative, CRM, Ecommerce, and Insights to support product launches, promotions, and marketing initiatives
• Build and manage relationships with external vendors and partners to identify growth opportunities
• Stay current on industry trends to identify new channels, platforms, and tools that can drive business growth

Qualifications

• Basic Requirements:
  • 7+ years of experience in DTC subscription-based models and traditional ecommerce
  • 3+ years of experience as a Head of Growth for a digitally native business with annual sales exceeding $200M
  • Proven experience with media buying on platforms like Meta (Facebook) and/or Google
  • Proven track record in lead generation and customer acquisition
  • Experience managing diverse media budgets of $100M+
• Preferred Qualifications:
  • Experience with marketplaces and retail media
  • Knowledge of conversion rate optimization (CRO)
  • Expertise in CRM, particularly with email marketing and SMS
  • Proficient in data analysis tools such as GA4, Heap, and Looker

Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field

Education Requirements Credential Category

• Bachelor’s Degree

Experience Requirements

• At least 7 years of relevant experience in growth marketing within DTC or ecommerce
• Proven experience leading teams and driving significant marketing results

Why work in Los Angeles, CA

Los Angeles offers a vibrant culture, diverse communities, and a thriving job market in the tech and marketing sectors. With beautiful weather year-round, a rich arts scene, and numerous recreational opportunities, it provides a well-rounded lifestyle that supports both personal and professional growth.